Having worked with The Baskervilles for three campaigns, we’ve seen the effects of working with an artist for multiple releases and growing them from the ground up. When the alternative rock band approached us, all their released tracks were below 5,000 streams on Spotify, so we aimed to boost their streams, online presence and overall brand within a timeline of a year, working multiple releases.
After less than a year, we’d helped The Baskervilles secure multiple national radio plays, coverage on high profile sites and a Spotify Official playlist.
The aim with the first campaign was to help boost their already released music video for ‘Kalishnikov’. Although the video was already live on YouTube, we secured multiple YouTube placements with an overall subscriber base of over 730k, including placement on the largest uncensored music video site, Blank TV.
The second campaign started prior to release date, aiming to push their single ‘Blood in My Mouth’ online, to radio and Spotify playlists. After securing a premiere on New Noise Magazine, which has an overall following of over 71k, we confirmed coverage with high profile lifestyle magazine Whytt Magazine and further hype machine blogs.
The track was spun on the group’s local BBC Introducing, whilst being supported by genre specific shows across the UK.
Once released, track was pitched to alternative and indie rock Spotify playlists. 10 playlists were confirmed with a combined following of over 64,000, which resulted in over 50,000 streams.
Soon after, The Baskervilles were selected to play on the BBC Introducing stage at Reading & Leeds Festival 2018 and then featured on the BBC Music YouTube channel, which has close to 1 million subscribers.
The most recent campaign with The Baskervilles is really where things started to kick off, with single release ‘Blind Ambition’ pushing them to a new level in their career.
All previous coverage was secured once again, including BBC Introducing plays and hype machine blogs. The track then premiered on Punktastic, which has a combined following of over 45k.
After collecting a portfolio of radio plays across the UK, national radio was confirmed with idobi radio and then idobi anthem putting the track on rotation. ‘Blind Ambition’ was then spun on Planet Rock radio’s ‘New Rock Show’ with Wyatt Wendels.
Seeing substantial growth with every release, we knew The Baskervilles were ready for Official playlist curators to take note so after pitching, the Official Spotify playlist ‘New Noise’ was secured, putting the band alongside Nothing But Thieves, YONAKA and YUNGBLUD.
With future campaigns together planned, The Baskervilles are proof that patience and hard work on releases that you’re passionate for, leads to success. The substantial growth with every release meant that we kept increasing target areas, using each campaign as a snowball effect to the next.