How Music PR Agencies Are Scamming Artists
How We Approach Music PR
Since the rise in popularity of streaming platforms, platforms such as Spotify have become the #1 place where people discover new music. Therefore there has been a dramatic decline in the listenership of music outlets and publications.
Even the biggest music nerds looking to discover new music are using online platforms such as SoundCloud, TikTok, Reddit, niche Spotify playlists and Discord servers.
Therefore, this left press outlets with no readership, no ad revenue and a dying business model.
Their answer was to charge PR companies and artists for features which proved to be a popular solution and suited both parties, however music PR companies weren’t always truthful over their affiliation with the music blogs and publications. Music PR companies are still pretending to their clients that they are pitching, selling artists on a 4-6 week campaign even though the results are already confirmed by day 1 of the campaign. They string artists along sometimes even trying to get them to extend the campaign to extract more money from the artist before revealing their pre-arranged publication feature. They pay the publication and profit the difference that the artist has paid. To make it worse, sometimes the PR agency will tell you that on this occasion no major press outlets accepted the track and give the artist small music blogs and pocket the entire fee the artist has paid.
We refuse to operate this way.
Music PR still plays an impactful role in an artist’s career, it helps build your artist brand and credibility by attaining recognition from esteemed music industry journalists.
At Burstimo we have secure a strategic partnership with the world’s largest press outlets to cover our artists on a regular basis, therefore artists can select their press targets at their liberty. Music PR reviews and features from such publications will support an artist’s applications and pitches to Spotify editorial playlists, festival bookings and radio play. When the person the artist is pitching to acknowledges they have recognition from esteemed publications it urges the gatekeeper to take the submission seriously.
Due to our strategic partnerships, we are able to accurately determine which publications will cover an artist therefore you know exactly what you will be getting for the money you are spending for press coverage.
If you would like a quote for press coverage, submit via the form below and we’ll get back to you.
MUSIC PR IS FOR CREDIBILITY AND RECOGNITION. IT DOES NOT GENERATE STREAMS OR EXPOSURE TO MASS AUDIENCES.