Having been together for little over twelve months, Edinburgh outfit LaKyoto were looking for us to build their name, pushing out another one of their signature upbeat, instantly addictive tracks ‘Something About You’. Within a 6-week campaign, we secured multiple national radio plays, strong regional press and a Spotify Official playlist.
With the single being super radio friendly, we immediately pitched to national radio, soon confirming a play with Jim Gellatly on Amazing Radio. We then got the track spun on idobi Radio, with roughly 3.5 million unique monthly listeners, then put on rotation on idobi Anthem. With the band hailing from Scotland, we the focused on their local BBC, securing a ‘Track of The Week’ placement on BBC Radio nan Gàidheal, the BBC Scottish Gaelic radio station.
Indie pop is an extremely competitive genre, so we focused on what made LaKyoto different, using these angles to secure press in larger outlets. Their Scottish origins led to a feature in The Skinny, which has a combined social media following of over 110k. We then focused on their Asian inspirations, shown by their Japanese name, which led to us confirming a feature in Hello Asia!, which has over 40k followers across socials.
Only having 2 releases under their belt, we felt it essential to push LaKyoto out to the correct playlists, increasing streams and their overall fanbase. Within a week of release, the track was added to Spotify Official playlist ‘New Pop Revolution’.