JD CLIFFE | BBC RADIO 1XTRA, DUMMY MAG AND SPOTIFY OFFICIAL RAP UK

With only 2 weeks until the EP’s release date, we worked with JDon a short burst 4-week timeline covering online promotion, radio plugging and Spotify pitching.

RADIO

Having already received support from the likes of Complex UK, EARMILK and Spotify Official Playlist ‘Flammer’, JD Cliffe approached us with the release of his long-awaited EP ‘Neon Jungle’.

With this campaign being for an EP release, we knew that we would have to select one lead track to help promote the EP’s release on air. The selection process meant choosing the most “radio friendly” track, which we found was ‘Five’.

The track was immediately picked up by DJ Target at BBC R1Xtra where he named it his Unsigned Track of the Week.

From here the track was also spun on Reprezent Radio, Pulse 88, Non-Stop Radio and many more.

SPOTIFY

After pitching the lead track ‘Five’ to genre specific playlists, we secured Spotify’s second biggest Hip-Hop playlist Rap UK, on the day of release.

ONLINE

Having already received support from the likes of Complex UK and the global phenomenon COLORS Berlin we were able to secure a premiere for the EP within the first week with TRENCH Magazine. The EP also sparked interest with Dummy and Celeb Mix.