“Burstimo have gone above and beyond in helping us promote our music. Great service and team!” – Dutchkid
Only a few tracks deep, Dutchkid approached us with their debut EP release. With close to no online presence and streams, we had the challenge of increasing streams, securing online and radio coverage but most importantly, help to build the band’s brand. We worked with Dutchkid on an 8-week timeline, leading to the collective having national radio play, support from Apple Music and Spotify and a YouTube audience of over 2.8 million.
We pushed out ‘Wildflower’ from the EP, being the most commercial of the 8 tracks. Regional radio plays were secured in the early days with BBC London and BBC Kent spinning the track, as well as a session with BBC Kent organised. The track also made it into the Amazing Radio charts, after being played on Charlie Ashcroft’s Audition Show. We used this to confirm a play and interview on national radio station Union Jack Radio, an interview with Fubar Radio, a spot play on idobi Radio, a play on Switzerland’s national radio SRF 3, which has a daily listenership of over 1.2 million and a spin on BBC 6 Music Tom Robinson’s show.
With no previous online coverage, we had to make Dutchkid stand out amongst the overwhelming amount of other indie bands. With their edgy clean image, endorsement from fellow indie pop band Fickle Friends and obviously fantastic music, we were able to secure a feature with Indie Shuffle, an interview with Flavour Mag and multiple Hype Machine blogs.
Alongside TV features, Dutchkid’s ‘Wildflower’ was placed in multiple in-store radio stations including Aquascutum, Liberty London, IBIS, Nissan, Hudson’s Bay, Clarks and The Body Shop.
With 85% of YouTube users using the platform for their music discovery, we knew YouTube would be hugely beneficial for Dutchkid’s growth and would translate into streams, sales and genuine fans. The track ‘Young Lovers’ taken from the EP was pitched to YouTubers of multiple styles and genres. Within a few weeks the track was picked up by many YouTubers, including major influencer and vlogger Kalyn Nicholson, with a subscriber count of over 1.4 million. Overall, the track was placed in 13 YouTube videos, with a subscriber count of over 2.8 million and all the YouTubers crediting the track in the description.
Prior to release date, the full EP was pitched to all the major streaming platforms with the aim to secure placements on release day. With the help of their South African links, Dutchkid were added to Apple Music South Africa playlists, had videos run exclusively through them and an ‘Our Favourite Artist This Month’ feature was running on the home page on the EP release date. Alongside Apple Music’s Today at Apple playlist, Spotify Official playlist Hot New bands and Fresh Finds: Poptronix was secured, featuring ‘Young Lovers’.
With the lyric video for ‘Hiding’ running exclusively on Apple Music, alongside an acoustic version of ‘Temporary’, we still wanted to push the music video for ‘Glow’, released prior to us working with them. The well-produced and shot performance video deserved more views so we secured placement on ClubCom’s indie playlist, which has a programming reaching over 4,000 health and fitness clubs in the US and another 800 or so in Canada. Some of their partners include Golds Gym, Planet Fitness, LA Fitness, and 24 Hour Fitness.
Through a confirmed feature on Turtle Tempo, Dutchkid were invited to play a few London Turtle Tempo gigs ahead of their debut headline gig in January 2019. Prior to their London dates, a London Live session and interview was filmed, with the collective running a stripped back set.