TikTok Explain How Artists Can Break On Their Platform
How TikTok Has Impacted The Music Industry
How I Achieved 2.5 Million
Burstimo x TikTok Collaboration
How We Approach Artist TikTok Growth
Out of all of the social media platforms we’ve worked with, TikTok has continuously been the most supportive of Burstimo cultivating a close relationship which enables Burstimo to maximise the potential of our artists to attract new fans who truly love the artist and their music.
We are in regular communication with TikTok to be informed of the upcoming TikTok trends before they have gone viral allowing the artist to gain traction before the trend has been saturated by other content creators. In order to help artists further, we are given details of the hashtags and trends TikTok intends to curate and push out each week which gives artists time to prepare and perfect their content ready for their exposure.
Burstimo has been granted access to the most powerful advertising elements of the TikTok platform allowing us to target music fans who are likely to follow and artist and become a fan of them, rather than just watching a video but not engaging.
Sign up to other music marketing agencies and they’ll have you doing silly dance routines or attempting to find lyrics in your song which will make a trend go viral. They will ask you for an influencer marketing budget, spend your money on influencers who will attempt to create a trend then when the trend doesn’t catch on the only people who have benefitted are the influencers who now have your money.
We focus entirely on organic content which focusses on the artist and their music, people should be exposed to your music because they are a potential fan and can resonate with the brand of the artist, this means that the artist’s content will have a higher conversion rate and allow the artist to cumulate fans over time.
When an artist goes viral and a trend emerges it is almost always the artist’s original content that starts this trend, this also means that the artist’s original content is displayed as the original sound allowing an increase of traffic to the artist’s profile.
We then run precision-targeted ads to target potential fans who engage with the content and follow the artist’s profile as well as use TikTok’s ‘Add Song’ feature to add the song to their playlists. It is imperative that the artist shows their true-self in the content and therefore can continue to be consistent with their brand after the audience have discovered them.
The result is consistent follower growth across all key platforms giving the artist a powerful platform to exponentially grow their organic reach
A GRADUAL AND SUSTAINABLE APPROACH TO TIKTOK ESTABLISHES AN ARTIST FOR A LONG AND SUCCESSFUL CAREER